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AdX or AdSense: Which Is Better & Will Make You More Money? by @ChandalN
What are the differences between AdX and Google AdSense? Find out which platform is right for you.The post AdX or AdSense: Which Is Better & Will Make You More Money? by @ChandalN appeared first o... [Read More]
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B2B PPC Tactics: 4 Best Practices to Start Using Today by @cchaitanya
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.The post B2B PPC Tactics: 4 Best Practices to Start Using Today by @cchaitanya appeared first on ... [Read More]
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Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern
Google has announced plans to introduce local display ads for highlighting in-store products and sales.The post Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern appeared first... [Read More]
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What Apple’s Intelligent Tracking Prevention Means for Advertisers by @PeteKluge
Find out the impact of Apple's 'Intelligent Tracking Prevention' to digital advertisers, and what you can do to adapt.The post What Apple’s Intelligent Tracking Prevention Means for Advertisers ... [Read More]
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Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern
AMP ads will now load even faster than before, loading as fast as the page content itself.The post Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern appeared first on Search Engine Journal.... [Read More]
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Why & How to Use Sponsored Posts by @alextachalova
Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.The post Why & How to Use Sponsored Posts by @alextachalova appeared first on Search Engine Jou... [Read More]
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Google to Begin Notifying Sites With “Annoying Ads” Issues by @MattGSouthern
As Google preps its Chrome ad blocker, the company says it will soon be notifying with "annoying ads."The post Google to Begin Notifying Sites With “Annoying Ads” Issues by @MattGSouthern ... [Read More]
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Google Ads Not Allowed on Sites with Pop-Under Pages by @MattGSouthern
Google has updated its AdSense ad policies, no longer permitting the use of such ads on pop-under pages.The post Google Ads Not Allowed on Sites with Pop-Under Pages by @MattGSouthern appeared first o... [Read More]
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What Google’s Misrepresentative Content Means for AdSense Publishers by @admanjaybee
What is Google's misrepresentative content policy and how does it affect you? Google's John Brown sheds light on this policy.The post What Google’s Misrepresentative Content Means for AdSense Pu... [Read More]
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Do Google’s New AdSense Native Ads Violate Its Own Policies? by @MattGSouthern
Google has introduced a new type of AdSense ad unit called "Native ads," which may be violating its own policies.The post Do Google’s New AdSense Native Ads Violate Its Own Policies? by @MattGSo... [Read More]
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10 Insights on the First Dynamic Remarketing & Display Campaigns for Automotive Marketers by @ChandalN
Read the breakthrough interview with Dave Meindl, the world's first automotive marketer doing dynamic retargeting and display campaigns in the GDN!The post 10 Insights on the First Dynamic Remarketing... [Read More]
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Google to Stop Using Information in Gmail to Target Personalized Ads by @MattGSouthern
Later this year, Google will stop using information in Gmail to target personalized ads.The post Google to Stop Using Information in Gmail to Target Personalized Ads by @MattGSouthern appeared first o... [Read More]
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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern
Google has started compressing its display ads by up to 40% in an effort to improve page load times.The post Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern appeared first... [Read More]
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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern
Google has started compressing its display ads by up to 40% in an effort to improve page load times.The post Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern appeared first... [Read More]
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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern
Google has started compressing its display ads by up to 40% in an effort to improve page load times.The post Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern appeared first... [Read More]
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Google Can Now Remove AdSense Ads From Single Pages by @MattGSouthern
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.The post Google Can Now Remove AdSense Ads From Single Pages by @MattGSouthern appeared fir... [Read More]
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Google Says 300×250 Sized Ad Units Allowed Above the Fold by @MattGSouthern
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this restriction and is now allow... [Read More]
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Google Says 300×250 Sized Ad Units Allowed Above the Fold by @MattGSouthern
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this restriction and is now allow... [Read More]
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Google Says 300×250 Sized Ad Units Allowed Above the Fold by @MattGSouthern
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this restriction and is now allow... [Read More]
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Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern
Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appear... [Read More]
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Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.The post Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle appe... [Read More]
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Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.The post Why Aren’t You Using Remarke... [Read More]
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Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist contentThe post Google Loses Maj... [Read More]
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Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.The post Google to Give Advertisers More Contr... [Read More]
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Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim
Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find... [Read More]
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52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plu... [Read More]
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Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern
Google introduced audio ads to Google Home, which were promptly removed after public outcry.The post Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern appeared first on... [Read More]
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Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern
Google vows it will do a better job at preventing display ads from appearing against controversial content.The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by ... [Read More]
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Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern
Google has begun automatically appending location extensions to eligible Google Display Network ads.The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appea... [Read More]
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Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC
Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the rig... [Read More]
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Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern
AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile Pages (AMPs). Cloudflare has developed a tool called Firebolt for delivering... [Read More]
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Google is Making YouTube More Advertiser-Friendly by @MattGSouthern
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.The post Google is Making YouTube More Advertiser-F... [Read More]
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Google is Making YouTube More Advertiser-Friendly by @MattGSouthern
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.The post Google is Making YouTube More Advertiser-F... [Read More]
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A Complete Guide to Cross-Channel Remarketing Campaigns by @tamweintraub
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels... [Read More]