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A Guide to Optimal AdWords Campaign Settings for Savvy Advertisers by @AndrewLolk
AdWords settings are the foundation for a campaign's performance. Learn the optimal settings for a perfect campaign.The post A Guide to Optimal AdWords Campaign Settings for Savvy Advertisers by @Andr... [Read More]
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The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.The post The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert... [Read More]
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Back to School PPC: How to Boost Your Sales This Year by @LisaRocksSEM
Get insights on customers' buying habits this back-to-school season and strategies on how to reach them via PPC.The post Back to School PPC: How to Boost Your Sales This Year by @LisaRocksSEM appeared... [Read More]
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Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern
Google's Home Services ad product is now available to a wider variety of business types in more US markets.The post Google Expands Home Service Ads to More Markets, More Business Categories by @MattGS... [Read More]
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Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern
Google's Home Services ad product is now available to a wider variety of business types in more US markets.The post Google Expands Home Service Ads to More Markets, More Business Categories by @MattGS... [Read More]
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Your Data is Wrong – Here’s Why by @bsmarketer
Here are some of the most common reasons your data is wrong and how to recover from the consequences.The post Your Data is Wrong – Here’s Why by @bsmarketer appeared first on Search Engine... [Read More]
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Your Data is Wrong – Here’s Why by @bsmarketer
Here are some of the most common reasons your data is wrong and how to recover from the consequences.The post Your Data is Wrong – Here’s Why by @bsmarketer appeared first on Search Engine... [Read More]
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What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya
Where is Google pushing your paid search ad spend and why? Get more details here.The post What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya appeared first on Search Engine Jou... [Read More]
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Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern
Google AdWords has rolled out the ability to remarket search ads to those who have watched a business's YouTube videos.The post Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSout... [Read More]
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Google AdWords Editor 12 is Now Available: Here’s What’s New by @MattGSouthern
Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads... [Read More]
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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern
Advertisers can now add competitive metrics, also known as "share of voice" metrics, to in-line performance views.The post Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern appeared fi... [Read More]
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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern
Advertisers can now add competitive metrics, also known as "share of voice" metrics, to in-line performance views.The post Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern appeared fi... [Read More]
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Perform an AdWords Audit by @coreydmorris
Use this eight-step AdWords account audit process to find areas in need of improvement, expansion, or optimization.The post How to Perform an AdWords Audit by @coreydmorris appeared first on Search En... [Read More]
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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.The post Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSo... [Read More]
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How Voice Search Will Impact Your SEO, PPC & Social Strategies
How can you plan, act, and report on voice search? Get ready by incorporating these real-world strategies today.The post How Voice Search Will Impact Your SEO, PPC & Social Strategies appeared fir... [Read More]
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Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern
Bing Ads has rolled out an adjustment to its Device Targeting capabilities.The post Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern appeared first on Search Engine Journal.... [Read More]
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13 PPC Tactics to Get the Most Out of Seasonal Shopping by @AndrewLolk
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.The post 13 PPC Tactics to Get the Most Out of Seasonal Shopping by @Andr... [Read More]
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13 PPC Tactics to Get the Most Out of Seasonal Shopping by @AndrewLolk
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.The post 13 PPC Tactics to Get the Most Out of Seasonal Shopping by @Andr... [Read More]
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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site's ads are.The post Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSou... [Read More]
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How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels
Are your competitors bidding against your branded terms? Learn how to deal with it without making matters worse.The post How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels appear... [Read More]
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How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels
Are your competitors bidding against your branded terms? Learn how to deal with it without making matters worse.The post How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels appear... [Read More]
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7 Powerful Benefits of Using PPC Advertising by @coreydmorris
These seven powerful reasons will sell your boss or client about the value of PPC advertising.The post 7 Powerful Benefits of Using PPC Advertising by @coreydmorris appeared first on Search Engine Jou... [Read More]
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Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction by @MattGSouthern
In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.The post Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auc... [Read More]
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Google Introduces ‘Buy’ Button in Beta Program by @MattGSouthern
Google introduced a Purchases on Google beta program which allows qualifying merchants to add a "Buy" button to search adds.The post Google Introduces ‘Buy’ Button in Beta Program by @Matt... [Read More]
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New AdWords Experience Rolling Out by End of the Year by @MattGSouthern
A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.The post New AdWords Experience Rolling Out by End of the Year by @MattGSouthern appeared first on Searc... [Read More]
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Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here's how.The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboy... [Read More]
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4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!The post 4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana appeared fir... [Read More]
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Google AdWords Introduces Ads Data Hub by @MattGSouthern
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.The post Google AdWords Introduces Ads Data Hub by @MattGSouthern appeared first on Search... [Read More]
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Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.The post Google AdWords Integrates With Google Optimize and Google Surveys... [Read More]
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Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise
We answer your PPC agency hiring questions and provide insider information on finding the right agency in our FREE e-book.The post Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise a... [Read More]
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Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.The post Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern appeared first on Sea... [Read More]