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Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing's data problems.The post Why Machine Learning Is Key to the Search Marketing of ... [Read More]
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How to Use Automation to Boost PPC Performance by @iambenwood
Learn examples of how you can utilize automation to save time on core PPC management activities.The post How to Use Automation to Boost PPC Performance by @iambenwood appeared first on Search Engine J... [Read More]
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How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven
Find out how you can compete – and win – against big brand advertisers in search engine marketing.The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven a... [Read More]
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Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.The post Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern appeared first o... [Read More]
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5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future
Take your PPC campaigns to the next level with these five strategies for paid search audiences.The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first o... [Read More]
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5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future
Take your PPC campaigns to the next level with these five strategies for paid search audiences.The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first o... [Read More]
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Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Pe... [Read More]
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Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Pe... [Read More]
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How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk
Here's how you can optimize your e-commerce PPC campaign's landing page for the best results.The post How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk appeared first on ... [Read More]
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The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN
It's important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.The post The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN appeared first on... [Read More]
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Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern
Google AdWords will now report on how often one of your shopping ads appears in the top position.The post Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern appe... [Read More]
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Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.The post Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya ap... [Read More]
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Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.The post Google AdWords Highlights Popular Search Terms Used ... [Read More]
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7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark
These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.The post 7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark app... [Read More]
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Bing’s Dynamic Search Ads Now Available to All US Advertisers by @MattGSouthern
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.The post Bing’s Dynamic Search Ads Now Available to All US Advertisers by @Ma... [Read More]
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Bing Ads Introduces Color-Coded Labels by @MattGSouthern
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared ... [Read More]
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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.The post Google AdWords Universal App Campaigns to Replace App Install ... [Read More]
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Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.The post Think You Know Who Your SEO & PPC Competition Is? Think Again! by @Katy... [Read More]
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What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that's sending shock waves through the internet. Here's how 'Perspective' can affect the search marketing.The post What Google’s Perspective API Might Mean for Search M... [Read More]
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The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco
Learn how to drive phone call conversions and generate ROI from your AdWords, Facebook, and display ad campaigns. Register now for this free webinar!The post The Secret to AdWords, Facebook, and Displ... [Read More]
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View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.The post View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSou... [Read More]
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Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.The post Google AdWords Ads to Undergo Significant Makeover This Month by @Mat... [Read More]
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6 Things That Will Save Your Underperforming AdWords Campaign by @AndrewLolk
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.The post 6 Things That Will Save Your Underperforming AdWords Campaign by @AndrewLolk app... [Read More]
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Google Home Service Ads to Launch Soon in Chicago by @https://twitter.com/1SEOcom
Google is finishing its vetting process for Home Service Ads in Greater Chicago, which means the feature will soon launch.The post Google Home Service Ads to Launch Soon in Chicago by @https://twitter... [Read More]
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The Pain-Free Way to Move from PPC to Facebook Ads by @SusanEDub
Paid search is nothing like Facebook Ads. Here are some tips to make the transition as painless as possible.The post The Pain-Free Way to Move from PPC to Facebook Ads by @SusanEDub appeared first on ... [Read More]
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A Guide to Optimal AdWords Campaign Settings for Savvy Advertisers by @AndrewLolk
AdWords settings are the foundation for a campaign's performance. Learn the optimal settings for a perfect campaign.The post A Guide to Optimal AdWords Campaign Settings for Savvy Advertisers by @Andr... [Read More]
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The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.The post The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert... [Read More]
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Back to School PPC: How to Boost Your Sales This Year by @LisaRocksSEM
Get insights on customers' buying habits this back-to-school season and strategies on how to reach them via PPC.The post Back to School PPC: How to Boost Your Sales This Year by @LisaRocksSEM appeared... [Read More]
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Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern
Google's Home Services ad product is now available to a wider variety of business types in more US markets.The post Google Expands Home Service Ads to More Markets, More Business Categories by @MattGS... [Read More]
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Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern
Google's Home Services ad product is now available to a wider variety of business types in more US markets.The post Google Expands Home Service Ads to More Markets, More Business Categories by @MattGS... [Read More]
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Your Data is Wrong – Here’s Why by @bsmarketer
Here are some of the most common reasons your data is wrong and how to recover from the consequences.The post Your Data is Wrong – Here’s Why by @bsmarketer appeared first on Search Engine... [Read More]
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Your Data is Wrong – Here’s Why by @bsmarketer
Here are some of the most common reasons your data is wrong and how to recover from the consequences.The post Your Data is Wrong – Here’s Why by @bsmarketer appeared first on Search Engine... [Read More]
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What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya
Where is Google pushing your paid search ad spend and why? Get more details here.The post What 2 Big Changes to Google AdWords Mean for PPC Marketers by @cchaitanya appeared first on Search Engine Jou... [Read More]
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Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern
Google AdWords has rolled out the ability to remarket search ads to those who have watched a business's YouTube videos.The post Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSout... [Read More]