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Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here's how.The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboy... [Read More]
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4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!The post 4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana appeared fir... [Read More]
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Google AdWords Introduces Ads Data Hub by @MattGSouthern
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.The post Google AdWords Introduces Ads Data Hub by @MattGSouthern appeared first on Search... [Read More]
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Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.The post Google AdWords Integrates With Google Optimize and Google Surveys... [Read More]
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Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise
We answer your PPC agency hiring questions and provide insider information on finding the right agency in our FREE e-book.The post Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise a... [Read More]
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Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.The post Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern appeared first on Sea... [Read More]
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Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern
Google AdWords announced a number of machine learning innovations it will soon be rolling out.The post Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern appe... [Read More]
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Paid Search Optimization: A Management Approach for Success by @sejournal
Developing a strong management approach will set you up for growth and success for the lifespan of the account.The post Paid Search Optimization: A Management Approach for Success by @sejournal appear... [Read More]
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How to Master Google Shopping & Product Listing Ads by @cchaitanya
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.The post How to Master Google Shopping & Product Listing Ads by @cchaitanya appeared f... [Read More]
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How to Master Google Shopping & Product Listing Ads by @cchaitanya
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.The post How to Master Google Shopping & Product Listing Ads by @cchaitanya appeared f... [Read More]
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Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina
Working with a small PPC budget? Ask yourself these three questions to make sure you aren't wasting money.The post Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina appeared first... [Read More]
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4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM
Maximize your SERP visibility by using Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions.The post 4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM... [Read More]
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Google AdWords is Improving Quality Score Reporting With New Data Columns by @MattGSouthern
Google AdWords is improving Quality Score reporting with easier access to data.The post Google AdWords is Improving Quality Score Reporting With New Data Columns by @MattGSouthern appeared first on Se... [Read More]
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Google AdWords Introduces Scheduling for Conversion Imports by @MattGSouthern
Google has rolled out the ability to schedule imports of offline conversion data.The post Google AdWords Introduces Scheduling for Conversion Imports by @MattGSouthern appeared first on Search Engine ... [Read More]
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5 Most Overrated PPC Tactics by @clarkboyd
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.The post 5 Most Overrated PPC Tactics by @clarkboyd appeared first on Search Engine Journal.... [Read More]
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Google Home Service Ads Expanding to East Coast by @Ryan1SEO
Google Home Service Ads, currently available only in select California markets, is expanding to Philadelphia.The post Google Home Service Ads Expanding to East Coast by @Ryan1SEO appeared first on Sea... [Read More]
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Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern
Bing will stop supporting standard text ads (STAs) as of July 31.The post Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern appeared first on Search Engine Journal.... [Read More]
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Stop Pausing Underperforming AdWords Campaigns and Grow Your Account by @AndrewLolk
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.The post Stop Pausing Underperforming AdWords Campaigns and Grow Your Acc... [Read More]
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Stop Pausing Underperforming AdWords Campaigns and Grow Your Account by @AndrewLolk
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.The post Stop Pausing Underperforming AdWords Campaigns and Grow Your Acc... [Read More]
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Stop Pausing Underperforming AdWords Campaigns and Grow Your Account by @AndrewLolk
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.The post Stop Pausing Underperforming AdWords Campaigns and Grow Your Acc... [Read More]
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What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy? by @CJGiarratana
You'll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!The post What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy? ... [Read More]
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Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern
Bing has announced Merchant Promotions are now available to all US advertisers.The post Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern appeared first on Search Engine Journal... [Read More]
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Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern
Bing has announced Merchant Promotions are now available to all US advertisers.The post Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern appeared first on Search Engine Journal... [Read More]
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Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.The post Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern appeared first on Search ... [Read More]
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Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.The post Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern appeared first on Search ... [Read More]
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Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern
Bing has announced Merchant Promotions are now available to all US advertisers.The post Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern appeared first on Search Engine Journal... [Read More]
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Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.The post Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern appeared first on Search ... [Read More]
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Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.The post Bing Shopping Campaigns Adds Search Term Reports at Product Level by @Matt... [Read More]
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Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.The post Google Implementing New Innovations for Measuring Store Visits by @Ma... [Read More]
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Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern
Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.The post Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern appeared fi... [Read More]
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Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.The post Google AdWords Rolls Out 3 Important Upgrades to Dynamic Sea... [Read More]
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Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded... [Read More]
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7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr
Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This ... [Read More]
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When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.Learn what this means for your account, what actions you shoul... [Read More]