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When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.Learn what this means for your account, what actions you shoul... [Read More]
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How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.The post How to Use Google ... [Read More]
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Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.The post Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGS... [Read More]
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Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.The post Google AdWords to Roll Out Rewording and Reordering for Exact ... [Read More]
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Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern
Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup.The post Founder Larry Kim Leaves WordStream ... [Read More]
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Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern
Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup.The post Founder Larry Kim Leaves WordStream ... [Read More]
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Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.The post Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthe... [Read More]
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6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin
Here's how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.The post 6 Big Family Vacation Search Trends... [Read More]
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Bing Ads Editor Now Available for Mac Users by @MattGSouthern
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.The post Bing Ads Editor Now Available for Mac Users by @MattGSouthern appeared firs... [Read More]
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Google AdWords Price Extensions to be Shown on All Devices by @MattGSouthern
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.The post Google AdWords Price Extensions to be Shown on All Devices by @MattGSouthern appeared fi... [Read More]
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Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC
Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the rig... [Read More]
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What’s the Difference Between Remarketing and Retargeting? by @ADiSilvestro
Remarketing and retargeting are extremely similar, but there are slight differences that can make a difference if you're a small business. Learn more here.The post What’s the Difference Between ... [Read More]
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Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns by @MattGSouthern
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.The post Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns by @MattGSouthern a... [Read More]
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Get Fit for the New Year: Slim Down Your AdWords Account! by @jakebaadsgaard
Want a trimmer, leaner AdWords account this year? Don't worry, turning your paid search account into a lean, mean, converting machine is a lot easier than it seems!The post Get Fit for the New Year: S... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @MrDannyGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Mr... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @DannyNMIGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Da... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @DannyNMIGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Da... [Read More]
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Google’s Ads Added by AdWords Test: 7 Things to Know by @DannyNMIGoodwin
Here are seven things search marketers need to know about Google's Ads Added by AdWords test, plus reaction from some top PPC marketing experts.The post Google’s Ads Added by AdWords Test: 7 Thi... [Read More]
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New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.The post New Google AdWords IF Functions Allow for... [Read More]
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Bing’s Dynamic Search Ads: Better Features than Google? by @ADiSilvestro
Bing's dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!The post Bing’s Dynamic Search Ads: Better Features than ... [Read More]
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Why Google AdWords Isn’t Working for You by @Visiture_search
Google AdWords is difficult. I show you why so many marketers come up short with AdWords so you can be more successful with SEM.The post Why Google AdWords Isn’t Working for You by @Visiture_sea... [Read More]
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Google Under Fire for Using “Super Profiles” to Serve Targeted Ads by @MattGSouthern
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.The post Google Under Fire for Using “Super Profiles” to Serve Targeted Ads ... [Read More]
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PPC 101: 6 Tips to Supercharge Google Display Network Performance by @iambenwood
This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the most from a limited budget.The post PPC 101... [Read More]
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Google Bans 200 Sites for Promoting Fake News [REPORT] by @MattGSouthern
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.The post Google Bans 200 Sites for Promoting Fake News [REPORT] by @MattGSouthern appeared first on Search En... [Read More]
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Automatically Sync Google AdWords Campaigns With Bing Ads by @MattGSouthern
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.The post Automatically Sync Google AdWords Campaigns With Bing Ads by @MattGSouthern appeared firs... [Read More]
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Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.The post Ads for Google Products Featured in Top Position i... [Read More]
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Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.The post Ads for Google Products Featured in Top Position i... [Read More]
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High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.The post High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim appeared fi... [Read More]
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Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search by @MattGSouthern
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.The post Bing Ads Now Lets You Schedule When Ad Extensions are Dis... [Read More]
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14 Irresistible Valentine’s Day Search Stats From Bing by @DannyNMIGoodwin
Win the love of the most valuable shoppers this year. Here's who will be shopping, how and when they'll be searching, and what they'll be searching for.The post 14 Irresistible Valentine’s Day S... [Read More]
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Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.The post Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern ap... [Read More]
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Where Do All the PPC Heroes Assemble? by @sejournal
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere els... [Read More]
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12 Ways to Optimize a Paid Search Campaign – and What Matters Most by @PPCJoeC
Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.The post 12 Ways to O... [Read More]
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4 Tactics to Supercharge Your PPC Campaigns by @HollystarPR
It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform. Here are some next-level tactics that can help supercharge underperforming P... [Read More]