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What’s the Difference Between Remarketing and Retargeting? by @ADiSilvestro
Remarketing and retargeting are extremely similar, but there are slight differences that can make a difference if you're a small business. Learn more here.The post What’s the Difference Between ... [Read More]
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Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns by @MattGSouthern
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.The post Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns by @MattGSouthern a... [Read More]
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Get Fit for the New Year: Slim Down Your AdWords Account! by @jakebaadsgaard
Want a trimmer, leaner AdWords account this year? Don't worry, turning your paid search account into a lean, mean, converting machine is a lot easier than it seems!The post Get Fit for the New Year: S... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @MrDannyGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Mr... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @DannyNMIGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Da... [Read More]
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Bing Ads Blocked 130 Million Bad Ads Last Year by @DannyNMIGoodwin
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That's according to Bing Ads' Ad Quality in Review 2016 report.The post Bing Ads Blocked 130 Million Bad Ads Last Year by @Da... [Read More]
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Google’s Ads Added by AdWords Test: 7 Things to Know by @DannyNMIGoodwin
Here are seven things search marketers need to know about Google's Ads Added by AdWords test, plus reaction from some top PPC marketing experts.The post Google’s Ads Added by AdWords Test: 7 Thi... [Read More]
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New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.The post New Google AdWords IF Functions Allow for... [Read More]
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Bing’s Dynamic Search Ads: Better Features than Google? by @ADiSilvestro
Bing's dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!The post Bing’s Dynamic Search Ads: Better Features than ... [Read More]
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Why Google AdWords Isn’t Working for You by @Visiture_search
Google AdWords is difficult. I show you why so many marketers come up short with AdWords so you can be more successful with SEM.The post Why Google AdWords Isn’t Working for You by @Visiture_sea... [Read More]
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Google Under Fire for Using “Super Profiles” to Serve Targeted Ads by @MattGSouthern
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.The post Google Under Fire for Using “Super Profiles” to Serve Targeted Ads ... [Read More]
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PPC 101: 6 Tips to Supercharge Google Display Network Performance by @iambenwood
This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the most from a limited budget.The post PPC 101... [Read More]
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Google Bans 200 Sites for Promoting Fake News [REPORT] by @MattGSouthern
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.The post Google Bans 200 Sites for Promoting Fake News [REPORT] by @MattGSouthern appeared first on Search En... [Read More]
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Automatically Sync Google AdWords Campaigns With Bing Ads by @MattGSouthern
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.The post Automatically Sync Google AdWords Campaigns With Bing Ads by @MattGSouthern appeared firs... [Read More]
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Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.The post Ads for Google Products Featured in Top Position i... [Read More]
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Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.The post Ads for Google Products Featured in Top Position i... [Read More]
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High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.The post High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim appeared fi... [Read More]
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Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search by @MattGSouthern
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.The post Bing Ads Now Lets You Schedule When Ad Extensions are Dis... [Read More]
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14 Irresistible Valentine’s Day Search Stats From Bing by @DannyNMIGoodwin
Win the love of the most valuable shoppers this year. Here's who will be shopping, how and when they'll be searching, and what they'll be searching for.The post 14 Irresistible Valentine’s Day S... [Read More]
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Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.The post Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern ap... [Read More]
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Where Do All the PPC Heroes Assemble? by @sejournal
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere els... [Read More]
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12 Ways to Optimize a Paid Search Campaign – and What Matters Most by @PPCJoeC
Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.The post 12 Ways to O... [Read More]
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4 Tactics to Supercharge Your PPC Campaigns by @HollystarPR
It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform. Here are some next-level tactics that can help supercharge underperforming P... [Read More]
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The 10 Best & Biggest New PPC Features of the Year by @LarryKim
The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.The post The 10 Best & B... [Read More]
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How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to wh... [Read More]
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3 CRO Techniques for Boosting Conversions in 2017 by @sejournal
CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital m... [Read More]
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Bing Expanded Text Ads Can Now Be Edited on Mobile by @MattGSouthern
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.The post Bing Expanded Text Ads Can Now Be Edited on Mobile by @MattGSouthern appeared first on Search ... [Read More]
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Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for se... [Read More]
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24 Experts on the Big 2017 PPC Trends You Need to Know by @DannyNMIGoodwin
Check out what 21 of the top PPC marketing experts say will be the biggest trends to watch in paid search, social ads, and remarketing in 2017 – and beyond.The post 24 Experts on the Big 2017 PP... [Read More]
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How to Use the Google AdWords Search Terms Report by @ProvenData
One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure that user searches are only clicking on your ads if they are actually qualified le... [Read More]
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New Google AdWords Reports Help Smart Marketers Increase Store Visits by @MattGSouthern
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.The post New Google AdWords Reports Help Smart Marketers Increase Stor... [Read More]
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Google Introduces the “Google Guarantee” for Home Service Ads by @MattGSouthern
Google has introduced a verification process that comes with the distinction of being “Google guaranteed”.The post Google Introduces the “Google Guarantee” for Home Service Ads... [Read More]
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Bing Ads Tests Dynamic Search Ads by @DannyNMIGoodwin
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content on your website.The post Bing Ads Tests Dynamic Search Ads by ... [Read More]
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9 Things You Need to Know About Bing Native Ads by @DannyNMIGoodwin
Bing Ads is testing a new type of ad called Bing Native Ads. These ads appear on an "intent network" to help marketers reach consumers outside of search.The post 9 Things You Need to Know About Bing N... [Read More]