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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM
Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared fi... [Read More]
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How to Perform an AdWords Audit by @coreydmorris
Use this eight-step AdWords account audit process to find areas in need of improvement, expansion, or optimization.The post How to Perform an AdWords Audit by @coreydmorris appeared first on Search En... [Read More]
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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.The post Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSo... [Read More]
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How Voice Search Will Impact Your SEO, PPC & Social Strategies
How can you plan, act, and report on voice search? Get ready by incorporating these real-world strategies today.The post How Voice Search Will Impact Your SEO, PPC & Social Strategies appeared fir... [Read More]
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Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern
Bing Ads has rolled out an adjustment to its Device Targeting capabilities.The post Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern appeared first on Search Engine Journal.... [Read More]
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13 PPC Tactics to Get the Most Out of Seasonal Shopping by @AndrewLolk
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.The post 13 PPC Tactics to Get the Most Out of Seasonal Shopping by @Andr... [Read More]
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13 PPC Tactics to Get the Most Out of Seasonal Shopping by @AndrewLolk
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.The post 13 PPC Tactics to Get the Most Out of Seasonal Shopping by @Andr... [Read More]
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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site's ads are.The post Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSou... [Read More]
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How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels
Are your competitors bidding against your branded terms? Learn how to deal with it without making matters worse.The post How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels appear... [Read More]
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How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels
Are your competitors bidding against your branded terms? Learn how to deal with it without making matters worse.The post How to Deal With Competitors Targeting Your Brand Terms by @_joshdaniels appear... [Read More]
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7 Powerful Benefits of Using PPC Advertising by @coreydmorris
These seven powerful reasons will sell your boss or client about the value of PPC advertising.The post 7 Powerful Benefits of Using PPC Advertising by @coreydmorris appeared first on Search Engine Jou... [Read More]
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Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction by @MattGSouthern
In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions.The post Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auc... [Read More]
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Google Introduces ‘Buy’ Button in Beta Program by @MattGSouthern
Google introduced a Purchases on Google beta program which allows qualifying merchants to add a "Buy" button to search adds.The post Google Introduces ‘Buy’ Button in Beta Program by @Matt... [Read More]
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New AdWords Experience Rolling Out by End of the Year by @MattGSouthern
A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.The post New AdWords Experience Rolling Out by End of the Year by @MattGSouthern appeared first on Searc... [Read More]
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Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here's how.The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboy... [Read More]
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4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!The post 4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana appeared fir... [Read More]
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Google AdWords Introduces Ads Data Hub by @MattGSouthern
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.The post Google AdWords Introduces Ads Data Hub by @MattGSouthern appeared first on Search... [Read More]
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Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.The post Google AdWords Integrates With Google Optimize and Google Surveys... [Read More]
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Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise
We answer your PPC agency hiring questions and provide insider information on finding the right agency in our FREE e-book.The post Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise a... [Read More]
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Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.The post Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern appeared first on Sea... [Read More]
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Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern
Google AdWords announced a number of machine learning innovations it will soon be rolling out.The post Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern appe... [Read More]
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Paid Search Optimization: A Management Approach for Success by @sejournal
Developing a strong management approach will set you up for growth and success for the lifespan of the account.The post Paid Search Optimization: A Management Approach for Success by @sejournal appear... [Read More]
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How to Master Google Shopping & Product Listing Ads by @cchaitanya
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.The post How to Master Google Shopping & Product Listing Ads by @cchaitanya appeared f... [Read More]
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How to Master Google Shopping & Product Listing Ads by @cchaitanya
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.The post How to Master Google Shopping & Product Listing Ads by @cchaitanya appeared f... [Read More]
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Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina
Working with a small PPC budget? Ask yourself these three questions to make sure you aren't wasting money.The post Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina appeared first... [Read More]
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4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM
Maximize your SERP visibility by using Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions.The post 4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM... [Read More]
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Google AdWords is Improving Quality Score Reporting With New Data Columns by @MattGSouthern
Google AdWords is improving Quality Score reporting with easier access to data.The post Google AdWords is Improving Quality Score Reporting With New Data Columns by @MattGSouthern appeared first on Se... [Read More]
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Google AdWords Introduces Scheduling for Conversion Imports by @MattGSouthern
Google has rolled out the ability to schedule imports of offline conversion data.The post Google AdWords Introduces Scheduling for Conversion Imports by @MattGSouthern appeared first on Search Engine ... [Read More]
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5 Most Overrated PPC Tactics by @clarkboyd
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.The post 5 Most Overrated PPC Tactics by @clarkboyd appeared first on Search Engine Journal.... [Read More]
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Google Home Service Ads Expanding to East Coast by @Ryan1SEO
Google Home Service Ads, currently available only in select California markets, is expanding to Philadelphia.The post Google Home Service Ads Expanding to East Coast by @Ryan1SEO appeared first on Sea... [Read More]
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Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern
Bing will stop supporting standard text ads (STAs) as of July 31.The post Bing to Kill Support for Standard Text Ads on July 31, 2017 by @MattGSouthern appeared first on Search Engine Journal.... [Read More]
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Stop Pausing Underperforming AdWords Campaigns and Grow Your Account by @AndrewLolk
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.The post Stop Pausing Underperforming AdWords Campaigns and Grow Your Acc... [Read More]