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Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert by @MattGSouthern
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.The post Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Conver... [Read More]
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5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.The post 5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas app... [Read More]
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13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.The post 13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven appeared first on... [Read More]
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Google’s New AdWords Experience is Now Available to All Advertisers by @MattGSouthern
The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.The post Google’s New AdWords Experience is Now Available to All Advertisers by... [Read More]
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Google Doubles AdWords Budgets and Advertisers are Unhappy by @MattGSouthern
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.The post Google Doubles AdWords Budgets and Advertisers are Unhappy by @MattGSouthern a... [Read More]
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The No-Brainer Case for Mobile-Only AdWords Campaigns by @AndrewLolk
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.The post The No-Brainer Case for Mobile-Only AdWords Campaigns by @AndrewLolk appeared first ... [Read More]
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How to Hack Your Way to the Top of Competitive SERPs by @bsmarketer
Here's how to hack your way to the top of competitive SERPs when you never have enough time.The post How to Hack Your Way to the Top of Competitive SERPs by @bsmarketer appeared first on Search Engine... [Read More]
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The Top 10 Most Common AdWords Mistakes by @SusanEDub
Use this list to help avoid making the most common mistakes in your own Adwords account.The post The Top 10 Most Common AdWords Mistakes by @SusanEDub appeared first on Search Engine Journal.... [Read More]
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Google AdWords’ Call-Only Ads Upgraded with Ad Extensions by @MattGSouthern
Google is finally upgrading call-only ads with a feature that is available with other ad types.The post Google AdWords’ Call-Only Ads Upgraded with Ad Extensions by @MattGSouthern appeared first... [Read More]
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Bing Ads Upgrades URL Tracking With New Parameters by @MattGSouthern
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.The post Bing Ads Upgrades URL Tracking With New Parameters by @MattGSouthe... [Read More]
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Top 8 Ideas to Optimize Your PPC Performance by @LisaRocksSEM
Improving your PPC ads is essential to sustain your paid advertising campaigns' performance. Here are some ideas for PPC optimization.The post Top 8 Ideas to Optimize Your PPC Performance by @LisaRock... [Read More]
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Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns by @MattGSouthern
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.The post Google Merchant Center Now Finds ‘Opportunities’ for Impro... [Read More]
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Bing Ads Rolls Out Account Level Ad Extensions by @MattGSouthern
Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.The post Bing Ads Rolls Out Account Level Ad Extensions by @MattGSouthern appeared first on Search Engin... [Read More]
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Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing's data problems.The post Why Machine Learning Is Key to the Search Marketing of ... [Read More]
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How to Use Automation to Boost PPC Performance by @iambenwood
Learn examples of how you can utilize automation to save time on core PPC management activities.The post How to Use Automation to Boost PPC Performance by @iambenwood appeared first on Search Engine J... [Read More]
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How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven
Find out how you can compete – and win – against big brand advertisers in search engine marketing.The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven a... [Read More]
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Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.The post Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern appeared first o... [Read More]
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5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future
Take your PPC campaigns to the next level with these five strategies for paid search audiences.The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first o... [Read More]
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5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future
Take your PPC campaigns to the next level with these five strategies for paid search audiences.The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first o... [Read More]
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Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Pe... [Read More]
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Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Pe... [Read More]
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How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk
Here's how you can optimize your e-commerce PPC campaign's landing page for the best results.The post How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk appeared first on ... [Read More]
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The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN
It's important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.The post The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN appeared first on... [Read More]
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Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern
Google AdWords will now report on how often one of your shopping ads appears in the top position.The post Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern appe... [Read More]
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Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.The post Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya ap... [Read More]
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Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.The post Google AdWords Highlights Popular Search Terms Used ... [Read More]
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7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark
These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.The post 7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark app... [Read More]
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Bing’s Dynamic Search Ads Now Available to All US Advertisers by @MattGSouthern
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.The post Bing’s Dynamic Search Ads Now Available to All US Advertisers by @Ma... [Read More]
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Bing Ads Introduces Color-Coded Labels by @MattGSouthern
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared ... [Read More]
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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.The post Google AdWords Universal App Campaigns to Replace App Install ... [Read More]
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Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.The post Think You Know Who Your SEO & PPC Competition Is? Think Again! by @Katy... [Read More]
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What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that's sending shock waves through the internet. Here's how 'Perspective' can affect the search marketing.The post What Google’s Perspective API Might Mean for Search M... [Read More]
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The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco
Learn how to drive phone call conversions and generate ROI from your AdWords, Facebook, and display ad campaigns. Register now for this free webinar!The post The Secret to AdWords, Facebook, and Displ... [Read More]
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View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.The post View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSou... [Read More]